A month after Amazon removed Kindle and Kindle Unlimited from its retail stores, the company’s ebook business has hit a “new normal,” according to the company.
In a blog post, Amazon said that ebook sales dropped 30% from last year to 2016, with the decline in the number of titles available to consumers.
The blog post attributed the decline to a variety of factors including Amazon’s transition from selling physical books to online platforms like Kindle Unlimited, the loss of a loyal fan base, and the recent launch of the iPad Pro.
Amazon said that it would continue to work to improve the efficiency of its retail distribution model.
The company did not specify what improvements it planned to make.